Bespoke Analytics
Bespoke Marketing Analytics
Hands-on analytics work built around your business: your data, your questions, your commercial goals. Delivered over a focused project period
Rated 5 stars by clients
★★★★★
Project-based
What It Now Needs Is Specialist Expertise To Uncover The Insights, Opportunities, And Performance Drivers Hidden Beneath The Surface
Your Organisation Already Generates Large Volumes Of Marketing Data
Bespoke Marketing Analytics
Project -based
The Marketing Analytics Work Your Team Doesn't Have Time to Do
Enquire about Bespoke Marketing Analytics
● You know the questions that need answering. You know the data exists somewhere. But your team is stretched, your data team has a backlog, and the insights you need to make better decisions keep getting pushed back.
● This is where Penelope steps in. Over a focused project engagement - typically two to six weeks - she works directly with your team to tackle a specific marketing analytics challenge.
● The output is practical, commercial, and immediately usable.
What a Project Might Include:
Typical project inclusions:
● Customer segmentation
● Attribution modelling
● Campaign performance analysis
● Marketing data audit
● Bespoke KPI framework for your function
● Custom-built predictive AI model designed to help you forecast customer behaviour more accurately
● Briefing and working alongside your existing data or analytics team
Penelope Bellegarde
Penelope has shaped data strategies for international banks, e-commerce giants, global manufacturers, and public sector organisations worldwide.
Her high-impact insights have generated more than £100 million in additional revenue and accelerated major strategic transformations across industries.
She is the creator of a proprietary KPI and Executive Decision-Making Framework that gives leaders the clarity, confidence, and focus to turn data into a true competitive advantage.
100M+
300+
Leaders trained
Revenue opportunity
20
Years of experience
Data & AI Leader
Other Services
Find out more about my services
High-Impact Data Workshops
Half-days or days focused, practical workshops designed to up-skill your marketing team on specific data challenges.
Transform Your Marketing Team in 12 Weeks
A structured, end-to-end transformation that embeds data capability across your entire marketing function.
A private coaching relationship for the CMO who wants to lead with data, personally.
Build your own analytical mindset, board-ready narrative, and data leadership framework.