12-Week Transformation
Transform your Marketing Team
A structured, end-to-end transformation that embeds data capability across your entire marketing function.
Rated 5 stars by clients
★★★★★
12 weeks End-to-End Transformation
As A Marketing Team, Do You Realise You Have The Potential To Become More Data-Driven Than The Data Team?
Transform your Marketing Team
12 weeks End-to-End Transformation Programme
Turn Your Marketing Function Into a Data-Driven Engine
Enquire about this Transformation Program
● Most marketing teams have data tools. Very few have the capability, mindset, and shared language to use them strategically.
● This 12-week programme is a structured transformation, designed to shift your team from reactive reporting to proactive, data-led decision-making. It combines coaching, frameworks, live sessions, and practical application so that change sticks beyond the programme itself.
● By the end, your marketing function will have a shared data vocabulary, clearer performance metrics, better briefs for your analytics teams, and the confidence to lead data conversations at every level of the business
What is included?
From Diagnostic to Final Strategic Review
● Diagnostic: assess team capabilities and identify gaps in your data-driven marketing operating model
● Apply Penelope’s proprietary KPI and Decision-Making Framework to your marketing function
● Weekly structured sessions combining team workshops and targeted 1:1 coaching
● Live application to your real marketing challenges, campaigns, and decisions
● Design a marketing data strategy aligned with business growth objectives
● Final strategic review with clear recommendations and next-step priorities
Penelope Bellegarde
Penelope has shaped data strategies for international banks, e-commerce giants, global manufacturers, and public sector organisations worldwide.
Her high-impact insights have generated more than £100 million in additional revenue and accelerated major strategic transformations across industries.
She is the creator of a proprietary KPI and Executive Decision-Making Framework that gives leaders the clarity, confidence, and focus to turn data into a true competitive advantage.
100M+
300+
Leaders trained
Revenue opportunity
20
Years of experience
Data & AI Leader
Other Services
Find out more about my services
High-Impact Data Workshops
Half-days or days focused, practical workshops designed to up-skill your marketing team on specific data challenges.
Bespoke Marketing Analytics
Hands-on analytics work built around your business: your data, your questions, your commercial goals. Delivered over a focused project period
A private coaching relationship for the CMO who wants to lead with data, personally.
Build your own analytical mindset, board-ready narrative, and data leadership framework.